The Production Protocol

Turnkey production.
Low touch. High impact.

You bring yourself and a guest — or we can provide the host, research guests, and run full guest preparation too. The rest is ours. Every show runs through the same eight-stage chain. Nothing is improvised.

The Signal Chain

Eight stages.
One signal.

01

Concept

Positioning, audience and angle.

02

Editorial

Guest research, briefs and story craft.

03

Capture

Audio + video, studio grade.

04

Post-pro

Edits, sound design, color.

05

Assets

Cover art and brand system.

06

Distribute

Apple, Spotify, YouTube, RSS.

07

Repurpose

Articles, clips, social, newsletter.

08

Expand

Books and lasting IP.

Input
You + a guest

Or we can provide the host, research guests, and run full guest preparation. Turnkey and low-touch.

Outputs · per episode
Audio episodeVideo episodeYouTube cutShort-form clipsAudiogramBlog articleNewsletterLinkedIn postX threadShow notesTranscriptCover art
Phase 01

Pre-production

Show concept

Positioning, audience, format, cadence, naming. We pressure-test the premise before booking a single guest.

Host provision

Need a host? We can provide one. Prefer your own voice? We prepare them to perform at broadcast standard.

Guest research & briefing

We research guests, build briefing packs, and handle outreach. Every guest receives tailored talking points.

Show schedule

Editorial calendar with seasonal arcs and content themes mapped to your business cycle.

Phase 02

Production

Guest preparation

Research dossiers and question architecture so every interview has shape and purpose.

Recording sessions

Broadcast-grade audio and video capture with live production oversight. We catch issues before they reach post.

Phase 03

Post-production

Edit & sound design

Multi-pass editing for pace and clarity. Music, beds, and transitions that match your show's register.

Approval cycle

You review every cut. Nothing ships without a green light from your team.

Transcripts & show notes

Search-ready transcripts, episode summaries, and chapter markers.

Phase 04

Distribution & promotion

Listing & RSS

Apple Podcasts, Spotify, YouTube, and global RSS feeds — set up, optimized, and maintained.

Audiograms & clips

Social-native audiograms in formats tuned for LinkedIn, X, WeChat, and YouTube Shorts.

Campaign deployment

Multi-channel promotion calendar so each episode reaches its full audience.

Phase 05

Repurposing

Articles & blogs

Long-form articles and blog posts drawn from episode content, tuned for SEO and thought leadership.

Newsletters

Episode-driven newsletter copy that keeps your audience engaged between releases.

Social posts

LinkedIn posts, X threads, and platform-native content extracted from each episode.

Phase 06

Expansion

Book publishing

We've done it three times with Wiley. Your podcast becomes a publishable manuscript, not a transcript dump.

Ready when you are

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