Notes from the studio.
Buyer's guides, format experiments and lessons from 900+ episodes of producing shows for founders and entrepreneurs.
- 9 Jun 202611 min read
Podcast Production Agency vs. DIY: Which Is Right for Your Business?
A buyer's comparison of hiring a podcast production agency versus building a show in-house with DIY tools — cost, quality, time, and the real reason 93% of shows fade after seven episodes.
Buying GuidePodcast Production Services - 29 May 20269 min read
10 Things to Look For When Appointing a Podcast Production Agency
A buyer's checklist for choosing a podcast production partner — domain expertise, production quality, creativity, lead generation, responsiveness and the things most agencies hope you don't ask.
Buying GuidePodcast Production - 20 May 20267 min read
How We Drive Leads From Your Podcast (Beyond Organic Reach)
Organic alone won't fill your pipeline. Here's the exact lead-generation system we run on top of every show — CTAs, tagging, multi-channel distribution, and paid promotion across YouTube, Spotify, and Reddit.
Lead GenerationDistributionPaid Media - 13 May 20268 min read
Podcast Production Cost UK: A 2026 Buyer's Guide
Real UK podcast production costs in 2026 — DIY, mid-market and enterprise budgets in GBP, what drives the price, and where the money actually goes.
PricingUK Market - 5 May 20267 min read
A Guide to the Best Podcast Guest Matching Sites (2026)
Ten podcast guest matching platforms — Guestio, Matchmaker.fm, Podmatch, PodEngine, Rephonic, Respona, Talks.co and more — compared on price, automation and what they're actually good for.
Guest BookingTools - 27 Apr 20267 min read
Should You Use a Podcast Guest Booking Agency? Things to Look Out For
Guest booking agencies promise a calendar full of CEOs. Some deliver pipeline; most deliver filler. A producer's guide to picking one — and the red flags that mean you're being sold a list.
Buying GuideGuest Booking - 11 Apr 20266 min read
B2B Podcast ROI: How to Prove the Show Is Working
Beyond download numbers — the four metrics that prove a B2B podcast is generating pipeline, and the attribution model that makes finance say yes to year two.
B2BMeasurement - 26 Mar 20267 min read
Podcast Launch Checklist: The First 90 Days
The 90-day plan for launching a B2B podcast that earns its budget — what to ship in week one, month one and month three, and the mistakes that kill momentum.
LaunchPlaybook - 10 Mar 20268 min read
How I Wrote Volume 3 of The UnNoticed Entrepreneur From a Podcast
The exact stack and workflow I used to turn 50 podcast interviews into a Wiley-published book — Descript, SwellAI, Perplexity, ChatGPT, Canva and Designrr.io.
Content RepurposingPodcast to BookWorkflow - 22 Feb 20265 min read
Framing: The Rule of Thirds and How to Sit in the Frame
Eye line, headroom and the rule of thirds — the framing fundamentals that make every podcast guest look like they belong on television.
CraftVideoFraming - 6 Feb 20266 min read
Camera: Webcams, iPhone Continuity Camera and EpocCam
The four camera paths for podcast video — Logitech webcams, iPhone Continuity Camera on Mac, EpocCam for Windows, and mirrorless via capture card. Pick the right one for your OS and budget.
CraftVideoEquipment - 21 Jan 20266 min read
Light: The Silent Credibility Signal in Podcast Video
Why lighting matters more than your camera, the three-point setup that flatters everyone, and how to use a window as a free key light.
CraftVideoLighting - 5 Jan 20267 min read
Sound: Choosing the Right Microphone for Your Podcast
Dynamic vs condenser, cardioid vs omni, USB vs XLR — a producer's field guide to picking a microphone that makes you sound like you belong on the radio.
CraftAudioEquipment